BI Strategy & Decision Intelligence

Turn your data into
decisions that move
the business forward.

I help companies build the data infrastructure, governance frameworks, and analytics capabilities that shift organizations from reporting to real decision intelligence.

Start a Conversation See the Work ↓
15+
Years in Data & Analytics
$3.5B
Org Scale, Current Role
MBA · MSc
Business Analytics
What I Do
End-to-end BI,
built to last.

Not one-off dashboards. Governed, scalable data systems that your entire organization can trust.

🗺️
BI & Data Strategy
Assess your current state, define your target architecture, and build a roadmap that aligns with CTO, CFO, and COO priorities. Decision-first, not technology-first.
Start a conversation →
🏗️
Data Modeling & Warehousing
Semantic models, certified datasets, and a single source of truth across your enterprise. Business logic where it belongs: upstream in the warehouse, not in reports.
Start a conversation →
📊
Dashboard & Reporting
Power BI and modern analytics platforms, built to the standard. Certified datasets, governed refresh cadences, and layouts executives actually use.
Start a conversation →
🔒
Governance & Standards
Define ownership, enforce standards, eliminate shadow processes. Centralized data governance that scales without slowing the business down.
Start a conversation →
Selected Work
Built for decisions.
Not for decoration.
$3.5B
Org Scale
50%
Faster Ad Hoc
80%
Fewer Dup. Reports
Enterprise Data Strategy
Fabric-First Data Platform for a $3.5B Multi-Entity Organization
Designed and led the enterprise data strategy for a multi-entity organization operating across North America and Australia. Diagnosed misalignment between operational and board-level reporting, then built the roadmap: Fabric-first architecture, curated semantic models as single source of truth, governance as a core operating function. Targeted 50% reduction in ad hoc turnaround and 80% reduction in duplicate reports.
$164K
Annual Savings
3
Options Evaluated
Fabric
Recommended
Platform Architecture
Data Lake Architecture & Build-vs-Buy Analysis
Evaluated three platform paths: full vendor, internal Fabric build, and AI-led minimal approach, across cost, control, and scalability. Recommended and architected Medallion-structure Data Lake on Microsoft Fabric, saving $164K annually vs. full vendor while preserving flexibility for Databricks/Snowflake expansion.
13 → 1
Reports Consolidated
5d → 30m
Cycle Time
Reporting Modernization
13 Reports → 1 Governed Model in 30 Minutes
Consolidated 13 fragmented aftermarket reports into a single standardized output. Reduced a 5-day manual reporting cycle to approximately 30 minutes while improving accuracy and repeatability across the organization.
1
Source of Truth
0
Shadow Processes
3
Reporting Layers Aligned
Governance
Enterprise BI Governance Framework
Established centralized definition ownership, curated dataset certification, and change control standards across BI, FP&A, and board-level reporting. Eliminated parallel logic and shadow reporting that had caused escalating inconsistencies as the organization scaled globally.
How I Work
A repeatable process.
Not a bespoke mystery.
01. ASSESS
Understand the Decision
Every engagement starts with the business question, not the data. What decisions are broken? What's causing them?
02. DESIGN
Build the Data Foundation
Semantic models, certified datasets, and upstream logic. Designed to scale, not to be rebuilt in 6 months.
03. DELIVER
Ship Decision-Ready Outputs
Dashboards and reports that drive action. Tested with the people who will actually use them.
04. GOVERN
Standardize & Hand Off
Documentation, ownership, and operating standards so your team can maintain and extend the work without me.
About
Christian Stoa
Christian Stoa
Director of Business Intelligence
christianstoa@altereddataviz.com
BI leader who builds systems, not slides.

I'm Christian Stoa, MBA, MSc, an enterprise data and analytics leader currently directing Business Intelligence and data platform strategy for a $3.5B multi-entity organization operating across North America and Australia.

My background spans FP&A, BI, and data platform architecture, which means I understand how businesses actually operate and where data systems succeed or fail in the real world. I specialize in translating business ambiguity into clear system ownership, durable architecture, and disciplined governance.

I believe simplicity is not the absence of rigor. It's the result of it. I optimize for fewer decision points, fewer failure modes, and systems that are easy to operate, hard to break, and trusted by the business.

Microsoft Fabric
Power BI
Data Modeling
SQL / Warehousing
Governance
Semantic Models
FP&A
BI Strategy
Executive Reporting
Credentials & Focus
🎓
MBA + MSc, Business Analytics
Merrimack College · Cal State San Bernardino
🏢
Director of BI, $3.5B Organization
North America & Australia · Finance, Ops, IT alignment
🗄️
Microsoft Fabric · Power BI · SQL
Fabric-first architecture, semantic layer, Medallion structure
📐
FP&A + BI Crossover
Rare combination: financial acumen meets data platform depth
Let's Work Together

Ready to turn your data
into a competitive advantage?

Most BI problems aren't technology problems. They're decision problems. Let's figure out what's actually blocking your organization.

Book a Discovery Call See My Work First