Pricing Intelligence · Logistics Operators

Stop pricing freight and warehouse
business on gut feel.

I build defensible pricing models around your real operating costs so your team can quote faster, protect margin, and know which business to walk away from.

Book a Pricing Assessment See 3PL Pricing Pro ↓
15+
Years in Logistics Data
$3.5B
Multi-Entity Operator Scale
MBA · MSc
Business Analytics
What I Do
Pricing intelligence.
Built from real operations.

Not generic dashboards. Decision systems built around how logistics operators actually price, operate, and grow.

🎯
Pricing Intelligence Engagements
Cost-to-serve modeling, pricing framework design, and quote-ready decision tools built around your actual operating data — lanes, labor, facility, and overhead. Walk away with a pricing structure your team can defend.
Book a pricing review →
🚚
3PL Pricing Pro
An operator-built pricing engine for trucking and warehouse quoting. Models drayage lanes, warehouse activities, and surcharges — with four side-by-side pricing options so your team quotes on cost, not instinct.
See how it works →
📈
Margin Intelligence
Customer profitability analysis, contract margin review, and pricing leakage identification. Know which accounts are making you money, which are costing you, and where to renegotiate.
Start a conversation →
🏗️
Operational Data Infrastructure
For operators ready to scale beyond engagements. Data platform architecture, semantic modeling, and governed reporting built on Microsoft Fabric — designed to last, not to be rebuilt in 18 months.
Start a conversation →
Selected Work
Built for decisions.
Not for decoration.
20+
Operator Engagements
4
Pricing Options
Real
P&L Anchored
Decision Tool · Logistics Pricing
3PL Pricing Pro: A Pricing Engine Built from Real Operator Data
Built from 20+ real 3PL operator engagements — not theoretical models. Models cost-to-serve across drayage lanes, warehouse activities, labor, and surcharges. Delivers four side-by-side pricing options so operators quote on actual cost, protect margin, and know which business to walk away from.
20+
Operators Served
3
Modes Modeled
Pricing Intelligence · Operator Engagements
Pricing Transformation Across 20+ Logistics Operators
Built and deployed lane-level drayage pricing, warehouse activity rate cards, and surcharge frameworks across 20+ real operator engagements — covering trucking, warehousing, and accessorials. Every model anchored in actual operating costs, not industry averages or gut feel.
$164K
Annual Savings
3
Options Evaluated
Margin Intelligence · Platform Decision
Build-vs-Buy Analysis Drives $164K in Annual Cost Savings
Evaluated three platform paths across cost, control, and scalability. Recommended Medallion-structure Data Lake on Microsoft Fabric — saving $164K annually vs. full vendor while preserving flexibility for future expansion.
$3.5B
Org Scale
50%
Faster Ad Hoc
80%
Fewer Dup. Reports
Operational Data Infrastructure · Multi-Entity
Fabric-First Data Platform for a $3.5B Multi-Entity Logistics Operator
Designed and led enterprise data strategy for a multi-entity logistics operator across North America and Australia. Fabric-first architecture, curated semantic models as single source of truth, governance as a core operating function.
How I Work
A repeatable process.
Not a bespoke mystery.
01. ASSESS
Understand the Decision
Every engagement starts with the business question, not the data. What decisions are broken? What's causing them?
02. DESIGN
Build the Data Foundation
Semantic models, certified datasets, and upstream logic. Designed to scale, not to be rebuilt in 6 months.
03. DELIVER
Ship Decision-Ready Outputs
Dashboards and reports that drive action. Tested with the people who will actually use them.
04. GOVERN
Standardize & Hand Off
Documentation, ownership, and operating standards so your team can maintain and extend the work without me.
About
Christian Stoa
Christian Stoa
Logistics Pricing & Decision Intelligence Specialist
christianstoa@altereddataviz.com
Pricing intelligence built from real operator data.

I'm Christian Stoa, MBA, MSc, a logistics pricing and decision intelligence specialist. I've built pricing and margin models across 20+ real 3PL operator engagements and currently lead Business Intelligence for a $3.5B multi-entity logistics operator across North America and Australia.

My background spans 3PL operations, FP&A, and data platform architecture. I specialize in translating operational complexity into defensible pricing models, margin intelligence, and data systems that operators can actually trust and use.

I believe simplicity is not the absence of rigor. It's the result of it. I optimize for fewer decision points, fewer failure modes, and systems that are easy to operate, hard to break, and trusted by the business.

Microsoft Fabric
Power BI
3PL Pricing Models
Operator Analytics
Data Modeling
SQL / Warehousing
Logistics Operations
Governance
FP&A
Multi-Location Reporting
Credentials & Focus
🎓
MBA + MSc, Business Analytics
Merrimack College · Cal State San Bernardino
🏢
Director of BI, $3.5B Organization
Logistics Operator · North America & Australia
🗄️
Microsoft Fabric · Power BI · SQL
Fabric-first architecture, semantic layer, Medallion structure
📐
FP&A + BI Crossover
Financial modeling behind board-level decisions + data platform architecture
🚚
20+ 3PL Operator Engagements
Pricing, margin, and decision intelligence · Built from real operations
Featured Tool

See 3PL Pricing Pro
in Action

Operator-built pricing engine used across 20+ real logistics engagements.
Trucking lanes, warehouse activities, surcharges — four pricing options, side by side.

Request a Demo
Start with Pricing

Know your cost-to-serve.
Quote with confidence.

Most logistics operators price on experience and instinct. That works — until a bad contract kills a quarter. A pricing assessment takes your real operating data and builds a defensible rate structure your team can use tomorrow.

Book a Pricing Assessment See 3PL Pricing Pro